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  • Signs, symbols, and subjectivity: An alternative view of the visual

    Computers and Composition 22 (2005) 79–86 Signs, symbols, and subjectivity: An alternative view of the visual Deana McDonagh, Nan Goggin, Joseph Squier∗ University of Illinois, Urbana-Champaign, Champaign, IL 61820, USA Abstract Though generally in agreement with Gunther Kress and his views favoring the multimodal workings of contemporary communication, the authors take issue with his construction of a binary opposition between words and images.

    This paper argues against the notion that images are inherently specific and full of meaning. Symbolic imagery and mood board examples are used to counter this view of visual communication workings. © 2004 Published by Elsevier Inc.

    Keywords: Design; Emotional; Image; Literacy; Media; Visual; Technology 1. Introduction In “Gains and Losses,” Gunther Kress (2005) makes strong and convincing arguments in favor of a multimodal understanding of communication.

    We agree with his a